Operator connects your ads, CRM, lead channels, and technician capacity so marketing spend moves toward the jobs, ZIP codes, and time windows your business can actually serve.
Built for HVAC, plumbing, electrical, roofing, and multi-trade teams running Google, Meta, Yelp, LSAs, Hatch, and ServiceTitan.
Google and Meta can optimize for clicks, calls, and form fills. They don’t know when your schedule is full, which job types are profitable, or which leads turn into sold revenue.
Campaigns keep buying urgent leads even when your next dispatch windows are already full.
Weak service areas, long drives, and low-ticket neighborhoods stay hidden inside blended CPL reports.
A cheap lead is expensive when it never books, never sells, or pulls technicians away from better work.
By the time someone finds the leak, the campaign has already spent through the mistake.
Operator watches the full path from ad click to booked job to sold revenue, then adjusts marketing strategy around the reality of your operation.
Slow demand when the board is full. Push spend when technicians have profitable openings.
Route budget toward replacements, emergency calls, sewer, panels, maintenance, or high-margin repairs.
Connect campaigns to booked jobs, sold jobs, ticket size, and marketing as a percentage of revenue.
Run recommendations, approval-based changes, or automated optimization inside your rules.
Operator turns campaign, lead, booking, schedule, and revenue data into a clear operating plan for your marketing budget.
Operator connects to ads, lead channels, CRM, booking data, schedule, and revenue data.
Lead source, conversation, booking, dispatch, estimate, sold job, and revenue are tied together.
The system detects bad ZIPs, weak job types, full windows, broken pages, and low booking rates.
Approve recommendations manually or let Operator apply changes inside budget and job-type guardrails.
Operator connects campaign performance to capacity, booking quality, job mix, and sold revenue so the next move is clear.
Ad spend, schedule load, booking rate, and job value come together in a single recommendation queue.
See which campaigns create real work, where leads drop, and which fixes should happen first.
Operator compares demand against available technicians, job type priority, and schedule density before spend is increased.
Every recommendation explains the reason, projected impact, and guardrail before anything changes.
Every change keeps an owner-readable reason and before/after snapshot.
Weather, seasonality, and local demand signals only trigger spend when the business can actually serve the work.
Start with one market, one or two channels, and a clear scorecard. Operator identifies budget leaks, recommends changes, and measures whether spend is moving toward better booked revenue.
Run an Optimization PilotClear answers about control, automation, integrations, agencies, and what changes before budget moves.
No. Operator is software that connects operating data to marketing channels. Agencies can use it, but the goal is to make optimization less manual.
No. It gives your ads team better signals and can automate approved changes inside the rules you set.
Yes. Most teams start with approval-based recommendations, then automate repeatable rules once the scorecard is clear.
The first version is designed around ServiceTitan, Hatch, Google Ads, Meta, Yelp, LSAs, call tracking, and website lead flows.
Dashboards show what happened. Operator recommends and applies what should change next.
Stop optimizing for leads in isolation. Start optimizing for capacity, booked jobs, sold revenue, and margin.
